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When it comes to customer advocacy programs and communities, nailing your strategy before nailing your platform is a must.

3 Rules to Help You Choose

Today, people trust their peers more than brands. That’s why a rapidly growing number of savvy B2B organizations are adopting customer advocacy programs that allow them to build relationships with their customers and engage them in mutually beneficial opportunities.

But too often, businesses let their choice of platform drive their advocacy strategy rather than first designing a strategy that drives effective program adoption and growth.

All the bells and whistles, or Slack and a spreadsheet? Customer advocacy strategy and program member preference should guide platform selection - never the other way around.

If you want to build an effective customer advocacy program, you must first understand your target audience, build an effective program strategy and decide what’s a nice-to-have and what’s a must.

Build Your Program with Confidence

Do I need a dedicated platform? What if I already have a community? How important is gamification? What environment will my customers engage with?

In this fast-paced, practical webinar led by customer advocacy gurus Deena Zenyk and Liz Richardson, you’ll:

• Deep-dive into the three rules for choosing the right advocacy platform
• Learn how to craft a practical advocacy strategy
• Review real-world examples of different program platform strategies and 
• Learn how to build a platform selection scorecard